A NEW CHANNEL. A CLEAR NEXT STEP.
Is ChatGPT Ads Right for Your Business?
ChatGPT ads are the biggest opportunity for businesses to get more customers since Facebook launched. We check your fit, then plan the campaign.
Tell us about your business to start the conversation.
A CONVERSATION
Illustrative example
My water heater is leaking. Should I repair it or replace it?
Same-day water heater repair
Licensed plumbers. Upfront pricing. Book online.
example-plumbing.com
A CONVERSATION
Illustrative example
My water heater is leaking. Should I repair it or replace it?
Same-day water heater repair
Licensed plumbers. Upfront pricing. Book online.
example-plumbing.com
A two-minute fit check
Answer four questions. Nothing is saved or sent. The result tells you what to confirm before a campaign makes sense.
Answer the four questions to see what to confirm first.
Who this is for, and who it isn't yet
Fit is about availability, category, goals, and readiness. Not about size.
A FIT WHEN
Platform availability
The legal entity that advertises and pays must be in a country OpenAI currently supports. The list changes; we check it on the day.
Business category
Consumer goods, local services, travel and entertainment, and digital products or education are open now. Some categories are restricted or not allowed.
Goals
You want inquiries, bookings, or sales you can count, not impressions for their own sake.
Readiness
A working website that can take an inquiry, and someone to answer it. If that isn't in place yet, we say so and can help with it first.
NOT YET WHEN
Your category isn't allowed yet
OpenAI is expanding categories over time. We can tell you where yours stands today and check back when it changes.
Your site can't take an inquiry
Ads only work when the click has somewhere to go. Fixing the page comes first, and it's work we can do.
You can't measure a lead yet
Without conversion tracking you're buying clicks blind. Measurement is set up before any campaign runs.
OPEN CATEGORIES TODAY
- Household and consumer goods
- Local services
- Travel and entertainment
- Digital products and education
Financial, healthcare, and legal services are reviewed case by case and only in the US. Political content, gambling, cannabis, individual job listings, and housing listings are not allowed at this time.
Why now?
The channel is new, most businesses haven't started, and the facts below come from OpenAI's own documentation.
You're early.
Ads Manager is still in beta and most businesses haven't started. Competition for the conversations that matter to you is low, for now.
FROM OPENAI'S DOCS
Ads run through OpenAI Ads Manager Beta. OpenAI describes it as a beta product whose capabilities are limited today and will change over time.
Source: Ads Manager Beta Overview (OpenAI Help), Advertise in ChatGPT (OpenAI)
The auction is still quiet.
You pay per click or per thousand views, in an auction most of your competitors haven't entered yet. Early campaigns find their price before the crowd arrives.
FROM OPENAI'S DOCS
Campaigns buy on CPM (Reach) or CPC (Clicks) with a maximum bid set per ad group, resolved through a relevance-weighted second-price auction. Payment is by credit card on the advertiser's own billing profile.
Source: Ads Manager Beta Overview (OpenAI Help), Ads Manager Beta Account Setup (OpenAI Help)
Your customers are already asking.
People ask ChatGPT what to buy, who to call, and what to do next. Your ad sits under those answers, clearly labeled, and the click lands on your site.
FROM OPENAI'S DOCS
Ads appear below ChatGPT responses, are clearly labeled, and remain distinct from ChatGPT's own answers. An ad unit carries the advertiser name, logo, headline, description, image, and landing page.
Source: Ads in ChatGPT: The Basics (OpenAI Help), Advertise in ChatGPT (OpenAI)
Want your first campaign in place before your competition gets there?
Tell us about your business to start the conversation.
Platform details verified against OpenAI's documentation on . They change; we re-check before every plan.
From assessment to launch
The same three steps for every client. The assessment is where we say no when we should.
Tell us about your business to start the conversation.
Assess fit and goals
Eligibility, category, landing page, and what an inquiry is worth.
Prepare campaign and measurement
You own the account. We write the strategy, creative, and tracking.
- 3
Launch subject to review
Then test creative and context hints, and report plainly.
- AccountVerified business
- AdsCreative and claims
- Landing pageDestination and content
Rolling queue. No expedite. Approval is never guaranteed.
Tell us about your business to start the conversation.
What we manage
If the assessment says go, this is the work. Ad management only; CRM and booking are separate.
BEFORE LAUNCH
- 01
Eligibility and readiness review
We check your billing country, business category, and landing page against OpenAI's current rules before anything else, so nobody builds a campaign that can't run.
- 02
Campaign strategy
Objective, buying model, budget range, and the conversation topics your ads should match, written down and agreed before creative starts.
- 03
Offer and messaging development
The one thing you want a reader to do after the ad, and the words that get them there. Reused in the ad, the landing page, and the follow-up.
- 04
Ad creative
Headline, description, and image sets built to OpenAI's format and policy requirements, with variations ready for testing.
AT LAUNCH
- 05
Landing-page recommendations
What your page needs so the click becomes an inquiry: matching message, a clear form or call action, and page speed. We advise; your team or ours implements.
- 06
Account and launch guidance
You create and own the advertiser account. We walk you through verification, billing, and the settings that can't be changed later, then get invited in to build the campaign.
- 07
Measurement planning
Conversion tracking and UTM conventions set before launch, so the first dollar of spend is measured the same way as the last.
AFTER LAUNCH
- 08
Reporting, testing, and optimization
Plain-language reporting on impressions, clicks, spend, and inquiries, with creative and context-hint tests scheduled on a cadence we agree on.
What you receive after the assessment
- Eligibility status
- Billing entity country against OpenAI's current availability list
- Category check
- Allowed, restricted, or not yet, with the policy reference
- Landing page readiness
- Can a visitor inquire, and what should change first
- Measurement readiness
- What's tracked today, what needs to be set up before launch
- Recommended objective
- Clicks or reach, and the budget band that makes a test meaningful
- Open questions
- What we'd still need from you before writing a full plan
Illustrative structure only. The real summary is written after a conversation and contains no projections.
What happens after the click
Ads are the CAPTURE step in Brain Kindle's framework. Here is where the visitor goes next, and which parts are included, yours, or optional.
A CONVERSATION
Illustrative example
My water heater is leaking. Should I repair it or replace it?
Same-day water heater repair
Licensed plumbers. Upfront pricing. Book online.
example-plumbing.com
YOUR LANDING PAGE
Water heater leaking? We can be there today.
Licensed and insured. Upfront pricing before any work starts.
Inquiry captured
Name, phone, and message land in your inbox or CRM
- CAPTURE
A labeled ad below a ChatGPT response
IncludedYour ad is matched to relevant conversations by OpenAI's system. We plan the topics, write the creative, and manage the campaign.
Your landing page
IncludedThe click lands on your own website. We recommend what the page needs so the visitor understands the offer and can act on it.
An inquiry on your site
Your site and toolsA form, call, or booking request captured by your website and your tools. Nothing comes from ChatGPT itself except the click.
- NURTURE
Follow-up
Optional add-onIf you want it, Brain Kindle can route those inquiries into a CRM with automated email and text follow-up so nobody waits for a reply. Separate, optional work, priced on its own.
- CLOSE
Booking and the sales conversation
Optional add-onA booking calendar lets a ready visitor pick a time themselves. The conversation and the close stay with your team; we can set up the calendar if you want it.
ChatGPT does not share conversations or contact details with advertisers. Every inquiry starts on your own website. CRM automation, follow-up, and booking are Brain Kindle services, not features of ChatGPT Ads, and are only included if we agree on them.
What happens after you request a plan
A person replies, a conversation follows, and a plan is written only if the channel makes sense for you.
Common questions
Tell us about your business to start the conversation.
Is ChatGPT advertising available to our business?
It depends on where your business is billed and what you sell. OpenAI currently offers self-service sign-up in 52 countries, including the US, and allows a limited set of categories. Eligibility is decided by OpenAI, not by us. We check both against the current rules as the first step, and we don't build campaigns for businesses that can't run them.
What does your service include?
Eligibility and readiness review, campaign strategy, offer and messaging, ad creative, landing-page recommendations, account and launch guidance, measurement planning, and ongoing reporting, testing, and optimization. CRM automation, follow-up sequences, and booking systems are separate Brain Kindle services and are only included if we agree on them.
Who owns the advertiser account?
You do. Under OpenAI's current rules the advertising business creates its own account, completes business verification, and sets up billing. We guide you through it and are then invited into your account as a team member to build and manage campaigns. Agencies can't create the account for you.
Are management fees separate from ad spend?
Yes. Ad spend is paid by you, directly to OpenAI, on a card attached to your own advertiser account. Brain Kindle's management fee is a separate agreement between us. We never hold your ad budget.
Can you guarantee approval or results?
No. OpenAI reviews every advertiser, every ad, and every landing page, and reserves the right to refuse any of them. There is no way to expedite review. Results depend on your offer, your category, your website, and an auction we don't control. What we commit to is a written plan and plain reporting on what the spend produced.
How will performance be measured?
Ads Manager reports impressions, clicks, spend, click-through rate, and conversions. Before launch we set up conversion tracking and UTM conventions so those clicks are visible in your own analytics as inquiries, calls, or bookings. We report on the numbers that matter to you, in plain language, on a schedule we agree on.
What happens after we submit the form?
We reply by email to confirm we received your request and to ask a couple of questions. Then we talk through fit and goals. If it makes sense for both of us, we put a plan in writing for your approval. Submitting the form does not confirm eligibility, open an account, or launch anything.
Start with the assessment.
Tell us about your business. We'll reply by email, talk through fit, and only write a plan if the channel makes sense for you.
Brain Kindle is an independent agency and cannot guarantee eligibility, approval, placement, or results.
Platform details verified against OpenAI's documentation on . They change; we re-check before every plan.